Here is Marty Kaplan’s presentation on From Attention to Engagement. I would like to vote it as one of the best presentations on media, entertainment and technology I have ever watched. To me, it is a GREAT presentation.
Some key points:
The power to occupy attention = political power
The power to occupy attention = economic power
User Generated Content is growing.
Technology has created
- new platforms
- new content
- new competition
- new autonomous audience
- awareness and intention
“The future is already here. It’s just not evenly distributed yet.” William Gibson
Analytics as Engagement
“Data is the new creative”
Transnational taste communities
From Big Data to My Data
Privacy and Ownership is important
Instead of Push journalism, think about Pull journalism.
Amusing Ourselves to Death.
Attention is monetized. Attention is mobilized.
I think there are lots of concepts that could be applied in education and learning, especially in relation to big data, learning analytics, pull education (customised curriculum, personal learning (PLE/PLN) and personalized education) instead of push education (standardized curriculum, and mass education).
Postscript: Here is his presentation last year.