#Change11 #CCK12 #LAK12 From Information Attention, Abundance to Engagement

Here is Marty Kaplan’s presentation on From Attention to Engagement.  I would like to vote it as one of the best presentations on media, entertainment and technology I have ever watched.  To me, it is a GREAT presentation.

Some key points:

Power

The power to occupy attention = political power

The power to occupy attention = economic power

User Generated Content is growing.

Technology has created

- new platforms

- new content

- new competition

- new autonomous audience

Engagement

- awareness and intention

- appreciation

- behavior

“The future is already here.  It’s just not evenly distributed yet.” William Gibson

Big data

Big Democracy

Analytics as Engagement

“Data is the new creative”

Transnational taste communities

From Big Data to My Data

Privacy and Ownership is important

Instead of Push journalism, think about Pull journalism.

Amusing Ourselves to Death.

Attention is monetized.  Attention is mobilized.

I think there are lots of concepts that could be applied in education and learning,  especially in relation to big data, learning analytics, pull education (customised curriculum, personal learning (PLE/PLN) and personalized education) instead of push education (standardized curriculum,  and mass education).

Postscript: Here is his presentation last year.

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