Will raises an important question in his interesting People remember 10%, 20%… . What is the correct figures for how much people remember through their senses – reading, hearing, seeing, hearing and seeing, and doing. Will concludes with the following suggestions and comments:
How to Improve the Situation
It will seem obvious, but each and every one of us must take responsibility for the information we transmit to ensure its integrity. More importantly, we must be actively skeptical of the information we receive. We ought to check the facts, investigate the evidence, and evaluate the research. Finally, we must continue our personal search for knowledge—for it is only with knowledge that we can validly evaluate the claims that we encounter.
The verbal description of the communication process has to use words, like “pack” and “unpack” a thought, which keep suggesting the misconception that the content is invariably transported across the communication channel (which, in turn, suggests a false supremacy of content). The visual, by contrast, immediately shows how different and how much richer the ideas at both sides of the “pipe” are, and that the connection may be more important than the content.
On Communicating visually George says
Some sloppy research on the old “10%hear, 20%read, 80%do”
He further raises these questions:
Why I want to use images/visuals. To increase effectiveness of learners who take a course I teach? To improve my ability to communicate? What can visuals do that text can’t? And where is the research that supports that claim?
“I hear, and I forget;
I see, and I remember;
I do, and I understand”
from Confucius, the famous Chinese Philosopher and Thinker. It’s an educational philosophy often quoted in educational journals and books. To what extent is it still applicable at this digital age?
Images, visuals have all played different “roles” under different context, situations, and they seem to form not only a visual pattern, but also microscopic patterns which are not visible by human eyes. They could be seen under electronic microscope – or patterns within patterns, and within patterns. The big patterns are made up of small patterns. And that’s the challenge!
Let’s see below an enigma:
What is this pattern made up of? Did you see the pattern?
Besides, there are also hearing and sound patterns (the music, the songs), tactile patterns (the pains, the tinkling, the itch) and breathing patterns (the stresses, the relaxation, the sleep) etc. that may be associated with the showing of images and visuals, and the text in learning. Through the linking of visual patterns to other patterns such as sound, tactile and breathing, will it add to our understanding of why some people learn better with certain senses and not others? Also, will that explain why some people who are known as “visual learners” will find it easier to identify with visual aids. Though this is not backed up or explained fully by research findings, this could be an interesting area to explore. See my previous Comments on What Makes You a Blogger? on this. I am not sure if there has been any researches done on this. If not, is it worthwhile to do so?
When we are communicating with blogs, images and visuals add a different dimension in communicating the tacit knowledge. Such images and visuals often stay the test of time and space in their physical forms. They could, however, be perceived differently by different readers and bloggers. Same images and visuals presented could lead to hundreds or even thousands of interpretation, if it is left alone as a Flickr image or slide show without words or explanation. Such images may also be interpreted differently by the same reader at a later time, in a different space or angle. There is also the saying: “A picture worths more than thousand words”. So, what does this mean?
Would it reveal you with the philosophy of life through those images and visuals, in a different dimension, time and space?
See pictures below and I would like you to share with me what you see:
After a week, would you be interpreting these pictures the same way or differently?
If I were to talk about power in the network, how about this picture?
What do you think about the power of this “crab”? Does it provide you with a pattern or knowledge of power?
So, if we are to consider the notion that knowledge IS THE PATTERN (adapted from George and Stephen under Connectivism), does it mean that by studying, revealing and reflecting on the pattern (images, visual or others such as sound or hearing, tactile, breathing) OR texts, we could gain a deeper understanding of knowledge (both tacit and explicit knowledge) – the PATTERNS?
What could we conclude? Can visual help us in communicating better? Will we be able to remember “a message” or “knowledge or pattern” better? Do we learn better with visuals and images? You decide.
To be continued….