There is a trend in the decline in blogging as mentioned here
Blogs were once the outlet of choice for people who wanted to express themselves online. But with the rise of sites like Facebook and Twitter, they are losing their allure for many people — particularly the younger generation.
I found this quite an interesting trend, as I have found many “fellow” bloggers slowing down in the postings in the blogs, or might have stopped blogging altogether. However, there was also an increase in some of those bloggers participating or interacting in the Facebook and Twitter during the past year.
Why would people blog? Why would people (bloggers) switch to other social media like Facebook and Twitter?
Why blogs: Personality prediction of blogging provides an interesting account on personality factors and how these factors could be used as a prediction of the likelihood of being a blogger.
The results of two studies indicate that people who are high in openness to new experience and high in neuroticism are likely to be bloggers. Additionally, the neuroticism relationship was moderated by gender indicating that women who are high in neuroticism are more likely to be bloggers as compared to those low in neuroticism whereas there was no difference for men. These results indicate that personality factors impact the likelihood of being a blogger and have implications for understanding who blogs.
Future research should examine whether there is any such relationship between technology adoption and openness to new experience and whether the relationship between blogging and openness persists as blogging becomes more widely adopted.
If the above research findings are valid, then it may be interesting to explore the following:
1. Is blogging and openness related? Are bloggers more open as compare to others who do not blog? What happens when bloggers shift their choice of expression from blogging to other social media such as Facebook and Twitter? Will such people maintain their openness in those media?
2. Are the 5 major personality factors able to predict people’s involvement, participation and interaction in social media like Blogging, Facebook and Twitter?
3. What are the critical factors in determining whether people would use social media and Web 2.0 (apart from the personality factors)?
The big five predicting blogging are:
Reference: Guadagno, R. E. et al., Who blogs? Personality predictors of blogging, Computers in Human Behavior (2007), doi:10.1016/j.chb.2007.09.001
Postscript: Would genes link to social networking?
An interesting map here from this source of schoolzandtoolz.