I am not surprised at all with more universities joining MOOCs (xMOOCs).
There are further opportunities in building education models where quality of education and learning experience are co-constructed and co-created by multiple networks of institutions and communities and networks, with a consortium of MOOCs like edX, Udacity, Coursera or the UK Open Learn initiative.
In summary, MOOC could be an opportunistic education model and platform where the four opportunities are identified – through the shifting into new and emergent education and business model, pedagogy, innovation in media and technology, and the re-bundling of value propositions.
I would speculate the coming 5 years to be the most heated competition (both collaboration and consortium) among the Education Supply and Demand Chains (MOOCs super chains) ever in the history of Education in Centuries.
I would have to re-write my BIG BANG theory of online education with MOOCs as they evolve, when new blend of theory of education and learning emerges.