In this Semiotics A primer for designers:
““Semiotics is important for designers as it allows us to understand the relationships between signs, what they stand for, and the people who must interpret them — the people we design for.” ”
Semiotics and the branch of linguistics known as Semantics have a common concern with the meaning of signs. Semantics focuses on what words mean while semiotics is concerned with how signs mean. Semiotics embraces semantics, along with the other traditional branches of linguistics as follows:
- Semantics: the relationship of signs to what they stand for.
- Syntactics (or syntax): the formal or structural relations between signs.
- Pragmatics: the relation of signs to interpreters.
I found the above summary useful when designing, delivering and evaluating resources for courses.
Throughout the Course CritLit2010, I have been trying to read each post of other participants or networkers basing on those concepts, by relating to the words used by the blogger, the structural relations between those signs (pictures, videos) and words used, and how I would interpret such relations of different pictures, videos and words.