Branding, is the new name of the game, under a MOOC arena.
Sounds too good for us.
Branding within institutions have been based on the Open Educational resources (OER) movement for more than a decade. The introduction of xMOOCs last year has shifted the attention from OER to MOOCs for many institutions.
The success of xMOOCs could also be attributed to the branding of many elite institutions – as ones who would provide MOOCs, that are believed to be able to transform education, and revolutionize Online and Higher Education.
Lead the change, with branding seems to be the way to go, with lots of higher education institutions, together with the MOOC providers.